{"id":421,"date":"2026-05-20T14:08:52","date_gmt":"2026-05-20T14:08:52","guid":{"rendered":"https:\/\/www.makemyvisibility.com\/blog\/?p=421"},"modified":"2026-05-20T14:09:00","modified_gmt":"2026-05-20T14:09:00","slug":"hotel-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.makemyvisibility.com\/blog\/hotel-social-media-marketing\/","title":{"rendered":"Hotel Social Media Marketing Strategies for Hotels 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hospitality industry has evolved fast in the last couple of years. Instagram, Tik Tok, Facebook, YouTube, and Google have become used by the travelers prior to booking a hotel. Before a reservation, guests desire to view actual experiences, hotel rooms, food, reviews and the local attractions. This change has turned Hotel Social Media Marketing to one of the most significant growth strategies by the hotels in 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotels do not need to compete based on price and location only. Competition has created visibility, online interaction and storytelling. A hotel that actively supports social media tends to build a greater trust in the travelers. Regular content also assists the hotels to enhance direct bookings and minimize reliance on OTAs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This report outlines the optimal strategies, platforms, and content concepts that can help the hotel to create awareness and gain traffic, grow engagement, and discover more boards on-line.<\/span><\/p>\n<h2><b>What Is Hotel Social Media Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hotel Social Media Marketing refers to the act of marketing hotels via social media such as Instagram, Facebook, Tik Tok, YouTube, and LinkedIn. Hotels employ the services to create visibility, reach travelers, enhance brand awareness, and receive direct hotels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This plan incorporates the aspects of content production, engagement of guests, collaboration with influencers, online reviews, video marketers, and advertisement campaigns. The social media also assists hotels in displaying experiences rather than merely promoting rooms.<\/span><\/p>\n<h3><b>Main Benefits of Hotel Social Media Marketing<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves hotel visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Builds guest trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increases direct bookings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthens online reputation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creates customer loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotes hotel experiences<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hotels which are active on internet tend to win more attention of the travelling population.<\/span><\/p>\n<h2><b>Why Hotel Social Media Marketing Matters in 2026?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customers are taking longer to use the social media when planning trips. A large proportion of visitors learn about destinations and hotels via videos and content about traveling and then travel to booking sites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent Hotel Social Media Marketing strategy enables hotels to remain visible throughout the traveler decision-making process. Emotional links formed by social media also tend to be more successful than normally done through a traditional advertisement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Travelers typically examine before they book hotels:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Traveler Interest<\/b><\/td>\n<td><b>What They Search For?<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hotel Rooms<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Photos and videos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reviews<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Guest experiences<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Food<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Restaurant visuals<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Location<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nearby attractions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Atmosphere<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Real hotel vibe<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Hotels that deliver such information in an explicit manner commonly perform better online.<\/span><\/p>\n<h2><b>Best Social Media Platforms for Hotels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Various platforms contribute in different ways to the hotels. Hotels ought to concentrate on the channels that their target audience spends the greater time.<\/span><\/p>\n<h3><b>Instagram for Hotel Promotion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram is one of the most robust platforms of hospitality enterprises. Customers relate well with image material and video clips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram can be used by hotels to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Room showcases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dining visuals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stories and polls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event promotions<\/span><\/li>\n<\/ul>\n<h4><b>The Best Instagram Content Ideas<\/b><\/h4>\n<table>\n<tbody>\n<tr>\n<td><b>Content Type<\/b><\/td>\n<td><b>Purpose<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Room Tours<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Increase booking confidence<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Food Videos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Promote dining<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pool Views<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Improve visual appeal<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Guest Stories<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Build trust<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Regular Instagram posts enhance hotel presence and social interactions.<\/span><\/p>\n<h3><b>Facebook Marketing for Hotels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hotels will continue to do fine with Facebook since it has a wide audience. Most of the travelers rely on Facebook in terms of reviews, offers, and travel recommendation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook enables hotels to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote special offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run paid ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local travel guides that are posted.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build communities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Closer targeting can also be achieved with Facebook Ads (location and travel interests).<\/span><\/p>\n<h3><b>TikTok for Hotel Visibility<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tik Tok has emerged as a significant medium among young travellers. Hotels can benefit by attaining high organic reach in a short period by using short video content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotels have an opportunity to generate Tik Tok content about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick room tours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Staff moments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local attractions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travel tips<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotel transformations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Real and engaging videos tend to work best on Tik Tok.<\/span><\/p>\n<h3><b>YouTube Marketing for Hotels<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">YouTube assists hotels in developing extended content to develop stronger confidence in the traveler. Hotel videos are seen by a large number of guests prior to making vacations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotels can create:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotel walkthroughs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Destination guides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restaurant videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event coverage<\/span><\/li>\n<\/ul>\n<h4><b>Benefits of YouTube for Hotels<\/b><\/h4>\n<table>\n<tbody>\n<tr>\n<td><b>Benefit<\/b><\/td>\n<td><b>Result<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Longer Videos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Better storytelling<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Search Visibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">More traffic<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Better Trust<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Improved bookings<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Hotels that possess good YouTube content can have more booking confidence.<\/span><\/p>\n<h2><b>Content Strategies That Improve Hotel Engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In Hotel Social Media Marketing, content is a significant factor in the success. Travelers appreciate original but practical and not talkative advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotels ought to emphasize guest experiences and stories.<\/span><\/p>\n<h3><b>Best Hotel Content Ideas<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Room showcase videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local attraction guides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food photography<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behind-the-scenes clips<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Staff introductions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal offers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An appreciation of pictures and informational materials makes audiences listen.<\/span><\/p>\n<h3><b>Content Strategy Tips<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post consistently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize actual guest feedback.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create platform-specific content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on storytelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain visual quality<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Good content can enable hotels to gain more trust by the travelers.<\/span><\/p>\n<h2><b>User-Generated Content and Guest Trust<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A portion of user-generated content contributes to the creation of authenticity in hotels over the internet. Travellers are more convinced on the actual experiences in the guests rather than advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotels ought to stimulate the guests to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tag the hotel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share photos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use hashtags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upload videos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Re- publishing the work of guests enhances community interaction as well.<\/span><\/p>\n<h3><b>Why User-Generated Content Works?<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Benefit<\/b><\/td>\n<td><b>Impact<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Builds Trust<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Improves booking confidence<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Increases Reach<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Expands visibility<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Feels Authentic<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Creates stronger connection<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">When hotels are actively involved with what the guests post, they tend to have stronger loyalty.<\/span><\/p>\n<h2><b>Influencer Marketing for Hotels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The practice of influencer marketing keeps on increasing in the hospitality sector. Travel creators are able to assist hotels to connect with the right audience with their authentic content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotels can work with:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Influencer Type<\/b><\/td>\n<td><b>Best For<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Travel Bloggers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Destination promotion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Luxury Influencers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Premium branding<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Food Creators<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Restaurant visibility<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Lifestyle Creators<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Emotional storytelling<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The hotels ought to target creators that have an audience similar to their target travelers.<\/span><\/p>\n<h2><b>Paid Advertising for Hotel Growth<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Organic traffic is not necessarily enough to provide sufficient exposure. Paid advertising will better be able to help the hotels reach out to potential travelers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotels can promote:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weekend packages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Luxury stays<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Family vacations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wellness retreats<\/span><\/li>\n<\/ul>\n<h3><b>Important Advertising Metrics<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>Purpose<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reach<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Audience visibility<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Engagement Rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">User interaction<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Click-Through Rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Traffic quality<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Conversion Rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Booking performance<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">A mix of paid and organic content tends to yield greater results.<\/span><\/p>\n<h2><b>Future Trends in Hotel Social Media Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Short-form videos, personalization, and authentic storytelling are among the major subjects of Hotel Social Media Marketing in the future. Hotels that remain flexible to the evolving customer behaviors will be ahead of the game.<\/span><\/p>\n<h3><b>Important Trends in 2026<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-powered personalization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social commerce bookings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer collaborations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Online, the traveler demands a more human, and interactive hotel.<\/span><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Digital visibility has become an important aspect in hospitality industry. People learn of hotels using the social sites prior to using booking sites. This shift has positioned Hotel Social Media Marketing as one of the most essential instruments to hotel development in the year 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having always engaged content, videos, and communication with guests and sharing genuine experiences, hotels tend to have a more solid trust on the Internet. Social media is another way which enables the hotel to gain better direct booking and enhance long term customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective Hotel Social Media Marketing approach needs uniformity, innovation and comprehension of the audience. The modern hospitality industry will also keep growing competitive as the fast-adapting hotels will meet the demands of hotels and their customers.<\/span><\/p>\n<p><strong>Read More Blogs: <\/strong><a href=\"https:\/\/www.makemyvisibility.com\/blog\/hotel-tech-apps\/\" target=\"_blank\" rel=\"bookmark noopener\">Hotel Tech Apps: The Best Technology for Modern Hotels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hospitality industry has evolved fast in the last couple of years. Instagram, Tik Tok, Facebook, YouTube, and Google have become [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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