{"id":144,"date":"2026-03-24T10:30:35","date_gmt":"2026-03-24T10:30:35","guid":{"rendered":"https:\/\/www.makemyvisibility.com\/blog\/?p=144"},"modified":"2026-03-24T10:30:35","modified_gmt":"2026-03-24T10:30:35","slug":"hospitality-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.makemyvisibility.com\/blog\/hospitality-marketing-automation\/","title":{"rendered":"Hospitality Marketing Automation: Boost Retention and Revenue"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The hospitality sector has developed in a light speed. Hotels are not competing anymore just with their neighbors. In the contemporary world, the brands will be competing with multinational organizations, such as Airbnb and OYO Rooms, who have revolutionized the process of guests, comparing, and booking accommodation. Due to such a change, hotels need to interact with guests smartly at all levels of their travels. Here the automation of hospitality marketing can be an engine of growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hospitality sector of the world is able to earn billions annually. Nonetheless, the growing competition and elevated customer demands postulate the need to be smarter with regard to the engagement strategies. Hotels need to interact with their clients in many ways, personalize deals, and make their experiences unforgettable. Hence, hospitality marketing automation is currently being used by brands to enhance retention, upselling and lifetime value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a complete guide, in which you will understand the role of hospitality marketing automation in assisting the hotel guest lifecycle and the importance of customer retention now more than ever, as well as how to apply viable automation strategy between booking and arrival. Also, you will learn to minimize passive communication, promote engagement using active messaging, and enhance transition-oriented storytelling within touchpoints.<\/span><\/p>\n<h2><b>Understanding the Hotel Guest Lifecycle<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing the life cycle of hotel guests is something you have to know before automating hospitality marketing. When you match marketing efforts with each step of the customer journey, then they succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Robert King came up with an effective hospitality <a href=\"https:\/\/www.sciencedirect.com\/topics\/social-sciences\/life-cycle-model\" target=\"_blank\" rel=\"no-follow noopener\">lifecycle model<\/a> that describes the flow of guests through the prospects to loyal advocates. Though in this article we are primarily concerned with the current customer stage, the lifecycle is necessary to provide the context.<\/span><\/p>\n<h3><b>1. Acquisition (Reservation Stage)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At this stage, a guest books a room via the hotel website or a travel portal. The customer shares essential information such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check-in and check-out dates<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Room type<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact details<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additional service preferences<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hospitality marketing automation is activated as soon as the reservation is made, which sends emails about confirmation and individual communication. Consequently, the guest will be assured and have confidence in the booking.<\/span><\/p>\n<h3><b>2. Welcome and Pre-Arrival Engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Then, the hotel develops the relationship prior to arrival. Anticipation, anxiety, and emotional connection are added to smart hospitality marketing automation during this stage.<\/span><\/p>\n<h3><b>3. Check-In and During Stay<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This level is one of maximum involvement. Customers engage directly with hotel services, employees, dining and facilities. Thus, timely offers of upsell and cross-sell are sent with the help of automation tools.<\/span><\/p>\n<h3><b>4. Check-Out and Post-Departure<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Feedback is given by guests after departure. As a result, automation gathers the reviews, emails the thank-you messages, and promotes the repeat bookings.<\/span><\/p>\n<h3><b>5. Retention and Loyalty Programs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, the nurturing of loyalty is done by the use of membership program, reward point and special offers in the hotels. Once more, hospitality marketing automation is important in ensuring there is steady communication.<\/span><\/p>\n<h2><b>Why Customer Retention Matters More Than Ever<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hotels spend a lot of money on paid campaigns, search engine optimization, affiliate marketing and advertising via social media. But the cost of new customers is much higher as compared to keeping the existing ones. Consequently, the retention strategies should equally be given attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, customers can compare dozens of options during several minutes. The fact that they get unlimited options usually leads to buyer remorse after making a booking. Hotels therefore need to assure clients once they have made a reservation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the level of uncertainty is minimized through personalized communication. In instances where the guests are provided with such information and useful reminders, they feel appreciated. Due to this, they have a stronger belief in the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Numerous studies carried out in the industry show that engaged guests have greater lifetime value. They not only refer their friends to the hotel but also write good reviews and become less sensitive to prices. Therefore, hospitality marketing automation assists in brand ambassadors who are satisfied customers.<\/span><\/p>\n<h2><b>How Hospitality Marketing Automation Improves Engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Modern tools enable the hotel to develop multi-channel workflow to send messages with the help of email, SMS, push notifications, and even WhatsApp. Hotels have stopped sending mass messages, and have to build their own journeys of behavior and preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an illustration, other platforms such as WebEngage have journey design features enabling hotels to easily automate communication with the guests. Marketers create rational workflows using such platforms, which are instigated by actions of guests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To gain an idea of how hospitality marketing automation can be applied in a real-world situation, we will examine a real-life application.<\/span><\/p>\n<h2><b>Hospitality Marketing Automation Use Case: From Booking to Arrival<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-145\" src=\"https:\/\/www.makemyvisibility.com\/blog\/wp-content\/uploads\/2026\/03\/OTA-14-1024x576.webp\" alt=\"hospitality marketing automation\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.makemyvisibility.com\/blog\/wp-content\/uploads\/2026\/03\/OTA-14-1024x576.webp 1024w, https:\/\/www.makemyvisibility.com\/blog\/wp-content\/uploads\/2026\/03\/OTA-14-300x169.webp 300w, https:\/\/www.makemyvisibility.com\/blog\/wp-content\/uploads\/2026\/03\/OTA-14-768x432.webp 768w, https:\/\/www.makemyvisibility.com\/blog\/wp-content\/uploads\/2026\/03\/OTA-14.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Suppose a guest makes a reservation in your site. You get their email address and phone. Hospitality marketing automation has made it possible to communicate through various channels now.<\/span><\/p>\n<h2><b>Step 1: Instant Booking Confirmation Email<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Immediately after reservation, the system sends:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Booking confirmation<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check-in and check-out dates<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invoice details<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact information<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cancellation policy<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, you can include a short survey asking:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purpose of visit (Business\/Leisure)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travel mode (Flight\/Train\/Car)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dietary preferences<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because the system uses <\/span><b>hospitality marketing automation<\/b><span style=\"font-weight: 400;\">, it sends this email automatically without manual effort.<\/span><\/p>\n<p><b>Outcome:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The guest feels secure. Furthermore, the survey enables personalization during the stay.<\/span><\/p>\n<p><b>Step 2: Pre-Arrival Modification Reminder via SMS<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A few days before arrival, send a text message reminding guests about their booking. Offer flexible modification options with minimal fees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, introduce premium upgrades such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free WiFi<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Airport pickup<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spa discounts<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Room upgrades<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Through <\/span><b>hospitality marketing automation<\/b><span style=\"font-weight: 400;\">, you schedule this SMS based on arrival date.<\/span><\/p>\n<p><b>Outcome:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This message reduces buyer\u2019s remorse. Moreover, it increases upsell revenue.<\/span><\/p>\n<p><b>Step 3: Destination Engagement Email<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Next, send curated recommendations about city events and attractions. You can even suggest ticket reservations or hotel cab services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because <\/span><b>hospitality marketing automation<\/b><span style=\"font-weight: 400;\"> uses collected preference data, the system personalizes suggestions.<\/span><\/p>\n<p><b>Outcome:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Guests feel supported and excited about their trip. Consequently, they associate positive emotions with your brand.<\/span><\/p>\n<p><b>Step 4: Final Reminder and Upsell Email<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One day before arrival, send a final reminder email. Include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check-in timing<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital check-in link<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upgrade offers<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dinner reservations<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spa appointments<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since the trip approaches, guests often respond positively to add-ons. Therefore, <\/span><b>hospitality marketing automation<\/b><span style=\"font-weight: 400;\"> increases conversion opportunities at the perfect time.<\/span><\/p>\n<p><b>Step 5: Directional SMS and Welcome Message<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finally, send a Google Maps link and a warm \u201cWe look forward to welcoming you\u201d message. If airport pickup is booked, share driver details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><b>hospitality marketing automation<\/b><span style=\"font-weight: 400;\">, this message triggers automatically 12\u201324 hours before arrival.<\/span><\/p>\n<p><b>Outcome:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Guests feel cared for even before stepping into the hotel.<\/span><\/p>\n<h2><b>Key Benefits of Hospitality Marketing Automation<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Benefit<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<td><b>Business Impact<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Personalization<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Uses guest data to customize messages<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Increases engagement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Multi-Channel Communication<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Email, SMS, push notifications<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Expands reach<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Timely Messaging<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sends automated reminders<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reduces cancellations<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Upsell &amp; Cross-Sell<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Promotes upgrades strategically<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Boosts revenue<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Loyalty Nurturing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Automates reward campaigns<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Improves retention<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>How to Reduce Passive Communication in Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many hospitality brands rely on passive communication like \u201cYour booking has been confirmed\u201d or \u201cAn email was sent.\u201d However, active messaging improves clarity and impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of writing:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u201cYour reservation has been processed.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Write:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u201cWe have confirmed your reservation and prepared everything for your arrival.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Active voice builds confidence and emotional connection. Therefore, hotels using <\/span><b>hospitality marketing automation<\/b><span style=\"font-weight: 400;\"> should craft proactive, engaging messages.<\/span><\/p>\n<h2><b>Increasing Engagement with Transition-Driven Messaging<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Strong communication flows logically. Use transition words such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Therefore<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moreover<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consequently<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">However<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In addition<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a result<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meanwhile<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Furthermore<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These transitions guide guests through your message. Consequently, communication feels natural and persuasive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMoreover, you can upgrade your room today and enjoy complimentary breakfast.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of sounding robotic, this approach feels conversational and helpful.<\/span><\/p>\n<h2><b>Designing Smart Guest Journeys<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When designing workflows inside tools like <\/span><b>WebEngage<\/b><span style=\"font-weight: 400;\">, marketers should:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define clear triggers (Booking Completed)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set time-based delays (3 days before arrival)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment by purpose (Business vs Leisure)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track performance metrics<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize continuously<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Through structured <\/span><b>hospitality marketing automation<\/b><span style=\"font-weight: 400;\">, hotels eliminate guesswork and improve ROI.<\/span><\/p>\n<h2><b>Hospitality Marketing Automation and Long-Term Loyalty<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Retention does not end at check-in. Instead, it continues long after departure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After checkout, automation can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send feedback surveys<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Request online reviews<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer loyalty program enrollment<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide exclusive return discounts<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because consistent communication builds familiarity, <\/span><b>hospitality marketing automation<\/b><span style=\"font-weight: 400;\"> strengthens emotional bonds over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, returning guests often spend more than new guests. Therefore, nurturing them increases profitability.<\/span><\/p>\n<h3><b>Final Thoughts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In the current level of competition in the hospitality industry, manual marketing is not capable of keeping up with the demands of the guests. Hotels need to speak quicker, smarter and more personally. This is precisely the reason why automation of hospitality marketing is necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the time of booking confirmation to pre-arrival engagement, upselling to loyalty nurturing, hospitality marketing automation changes the chaotic communication into organized revenue-making journeys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When customers retention is applied intelligently through automation of hospitality marketing, then in addition to customer retention you also get to provide memorable guest experience as a means to generate long term growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smart brands that can interact with their guests have the future of hospitality. That is why it is high time to welcome the automation of hospitality marketing and convert each reservation into a long-lasting relationship.<\/span><\/p>\n<p><strong>Also Read About:- <\/strong><a href=\"https:\/\/www.makemyvisibility.com\/blog\/ota-reconciliation-for-hotels-travel-agencies\/\" target=\"_blank\" rel=\"bookmark noopener\">OTA Reconciliation for Hotels &amp; Travel Agencies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The hospitality sector has developed in a light speed. Hotels are not competing anymore just with their neighbors. In the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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